Sep 20,2024
Google Ads for Law Firms – A Complete Guide
Did you know?
According to the Global Search Network, 63% of people click on a Google ad, making advertising an effective way to reach potential clients.
Google Ads was formerly known by the name - Google AdWords, which has helped a lot of businesses to target their specific audience and bring in new clients. But if you are unaware of what Google Ads for lawyers are and how they work, this guide answers all your questions.
Reach potential clients - These Google Ads are sure to help law firms appear at the top of Google search results. This in return can help them reach out to their clients who are actively looking for legal assistance.
Increase visibility - If your law firm is struggling to shine on search engine results pages. It’s time to try out Google Ads. rest assured to see the expected results.
Attract quality leads - One of the best things about Google Ads is that it can help law firms attract quality leads and drive more website traffic.
Showcase expertise - So, you employ lawyers who are experienced and have expertise in various legal fields, but you are unable to tell it to your clients? Switch to Google Ads.
Target specific geographic locations - Do you want to target specific geographic locations but don’t know how? Google Ads will help you to target specific geographic locations.
Here are some stats that are proof that clients rely on the Internet to search for legal services and access legal counsel:
* 37% of clients clearly prefer virtual consultations with their lawyers, and an even larger 50% favor online follow-ups via video conferencing.
* The vast majority of clients (65%) express a strong preference for electronic forms of payment, such as credit or debit cards, as well as online payment systems like PayPal or Apple Pay.
* A substantial 69% of clients indicate a clear preference to work with lawyers who offer electronic document management services, such as an online portal, app, or web page.
Do you know what is the first step towards reaching clients who are on the lookout for tech-adopted legal services? It is setting up Google Ads campaigns!
Google Ads is best known for bringing new business by showing your legal services exactly when potential clients need them.
If you execute the Google Ad campaign properly, you're sure to yield a high ROI. However, here you also need to know that Google Ads campaigns require a certain level of expertise and excellent testing to capture the right formula.
The first step to start with a Google Ads campaign is to create a new campaign and choose your goal. Here is how you can create a new campaign:
* First of all, sign in to your Google Ads account
* Next, click on ‘campaigns’ option
* Once done, click on ‘+’ and choose ‘new
* Now, it is time to choose your goal
It’s not necessary for you to choose a goal, you can skip this party. However, we suggest you select a goal because doing this will help you make a smart choice for your Google Ads campaign. Google Ads can guide you better to specific features and let your campaign succeed.
The goal of your campaign should support the outcomes to want to achieve, including:
* Sales
* Leads
* Website Traffic
Here is a table to help you understand better.
The next step is to customize your Google Ads lawyer campaign. While customizing keep these things into consideration;
* High-value keywords
* Searcher intent
* Effective but concise Google ad copy
After this, you need to ensure you're targeting the right audience.
* Location of the audience
* Areas of interest
* Pain points & challenges
The next step is to set up a bidding strategy and the budget Choose your bidding. Depending upon your campaign goal, choose to focus on:
* Clicks
* Conversions
* Impression share
You are required to target the right keywords
Make sure your keywords are:
* Highly-targeted
* Have achievable difficulty
* Attract high levels of traffic
Next, you have to create an ad group You can create this with the following two methods:
* Standard
* Dynamic
Now, it’s time to focus on creating convincing ads for your Google Ads campaign Create at least 3 ads per group and remember:
* Use at least one keyword
* Include a CTA
* Focus on your USP
Finally, submit the ad and track the performance
According to the Global Search Network, 63% of people click on a Google ad, making advertising an effective way to reach potential clients.
Google Ads was formerly known by the name - Google AdWords, which has helped a lot of businesses to target their specific audience and bring in new clients. But if you are unaware of what Google Ads for lawyers are and how they work, this guide answers all your questions.
What Are Google Ads For Lawyers?
Law firms and individual lawyers use Google Ads to promote their services on Google search engines. This is one of the best and the most popular platforms to offer paid online advertising. Reason? Because Google owns around 90% of online searches. Google Ads uses a PPC advertising model, where your firm has to pay a minimal fee every time someone clicks on one of your ads. So, in short, Google Ads are a way to fetch traffic.
Keyword Targeting - An Essential Feature of Google Ads
The most crucial feature of Google Ads for law firms is keyword targeting. One can target specific keywords that are extremely relevant to your firm or the legal services you provide. Google Ads for attorneys also lets you create engrossing ads that are sure to seek the attention of potential clients.
Why Are Google Ads Important For Law Firms?
Google Ads are vital for law firms and lawyers as they can help them to:Reach potential clients - These Google Ads are sure to help law firms appear at the top of Google search results. This in return can help them reach out to their clients who are actively looking for legal assistance.
Increase visibility - If your law firm is struggling to shine on search engine results pages. It’s time to try out Google Ads. rest assured to see the expected results.
Attract quality leads - One of the best things about Google Ads is that it can help law firms attract quality leads and drive more website traffic.
Showcase expertise - So, you employ lawyers who are experienced and have expertise in various legal fields, but you are unable to tell it to your clients? Switch to Google Ads.
Target specific geographic locations - Do you want to target specific geographic locations but don’t know how? Google Ads will help you to target specific geographic locations.
Here are some stats that are proof that clients rely on the Internet to search for legal services and access legal counsel:
* 37% of clients clearly prefer virtual consultations with their lawyers, and an even larger 50% favor online follow-ups via video conferencing.
* The vast majority of clients (65%) express a strong preference for electronic forms of payment, such as credit or debit cards, as well as online payment systems like PayPal or Apple Pay.
* A substantial 69% of clients indicate a clear preference to work with lawyers who offer electronic document management services, such as an online portal, app, or web page.
How Do Google Ads for Lawyers Work?
Do you know what is the first step towards reaching clients who are on the lookout for tech-adopted legal services? It is setting up Google Ads campaigns!
Google Ads is best known for bringing new business by showing your legal services exactly when potential clients need them.
| The National Law Review reports that around 96% of people use a search engine to seek legal services. |
If you execute the Google Ad campaign properly, you're sure to yield a high ROI. However, here you also need to know that Google Ads campaigns require a certain level of expertise and excellent testing to capture the right formula.
How to Start a Google Ads Campaign for a Law Firm?
The first step to start with a Google Ads campaign is to create a new campaign and choose your goal. Here is how you can create a new campaign:
* First of all, sign in to your Google Ads account
* Next, click on ‘campaigns’ option
* Once done, click on ‘+’ and choose ‘new
* Now, it is time to choose your goal
It’s not necessary for you to choose a goal, you can skip this party. However, we suggest you select a goal because doing this will help you make a smart choice for your Google Ads campaign. Google Ads can guide you better to specific features and let your campaign succeed.
The goal of your campaign should support the outcomes to want to achieve, including:
* Sales
* Leads
* Website Traffic
Here is a table to help you understand better.
| Goal | When to use | Types of feature |
|---|---|---|
| Sales | Use it to drive sales or conversions online, in-app, in-store, or by phone To engage with customers who have contacted you in the past and are more likely to purchase your services | Features that start the purchasing or conversion process, like extension, bidding strategies aimed at clicks, videos, and apps that partner with Google |
| Leads | To encourage potential customers to show interest in your products or services by providing their contact info or signing up for your newsletter | Features that start the purchasing or conversion process, like extensions, and ads that are visible to people who browse sites, and more |
| Website Traffic | To drive potential clients to visit your website | Features that assist customers in finding potential product options, such as dynamically generated content, bidding strategies, etc, |
The next step is to customize your Google Ads lawyer campaign. While customizing keep these things into consideration;
* High-value keywords
* Searcher intent
* Effective but concise Google ad copy
After this, you need to ensure you're targeting the right audience.
* Location of the audience
* Areas of interest
* Pain points & challenges
The next step is to set up a bidding strategy and the budget Choose your bidding. Depending upon your campaign goal, choose to focus on:
* Clicks
* Conversions
* Impression share
You are required to target the right keywords
Make sure your keywords are:
* Highly-targeted
* Have achievable difficulty
* Attract high levels of traffic
Next, you have to create an ad group You can create this with the following two methods:
* Standard
* Dynamic
Now, it’s time to focus on creating convincing ads for your Google Ads campaign Create at least 3 ads per group and remember:
* Use at least one keyword
* Include a CTA
* Focus on your USP
Finally, submit the ad and track the performance
The Bottom Line
The entire process of creating Google Ads for law firms and achieving desired results is challenging. Even though some people do all of this by themselves, it is advised to choose professional services that top digital marketing service providers like Law Digital Solution offer. So, now you know how your law firm will attract potential customers and how you can showcase your expertise to online users.Share Post:
