Oct 15,2024

Right Way To Use Google’s “People Also Search For” As SEO Strategy

Google-PAA
Do you know when Google’s “People Also Search For” feature was released? It was released in 2018.What was the goal behind introducing this feature?The main aim was to help searchers with follow-up search options in case they didn’t find what they were looking for. But were you aware that PASF keywords are a great digital marketing tool for SEO keyword research? This guide will help you with everything you should know about  “People Also Search For” and how this can help your search engine optimization strategy.

Google’s “People Also Search For” Simplified

Here is a small task for you to do:
  • - Open your browser and in the search panel type your specific keywords
  • - The search engine will then show you all the relevant websites for those search queries
  • - Randomly choose one website and open it. Scroll it for a couple of seconds and then leave the website, here is what will happen next:
Google will assume that you did not find what he was looking for.  And this is when Google will help you by displaying the “People Also Search For” snippet directly under the search result that you recently clicked on.  This PASF box will show you all the relevant keywords as per your search query.  PASF keywords play a crucial role in SEO for lawyers, especially for those firms who do not have access to expensive and high-tech keyword research tools. Using this feature, it becomes easy to look for long-tail keywords related to the target keywords you’re trying to rank a page for.

Correct Ways to Use “People Also Search For” to Get More Website Traffic

Use PASF Keywords for Keyword Research

There is no denying the fact that Google is a preferred search engine for many people because it analyzes various data points. These data points include rank number, search volume data, user clicks, and much more. This lets the search engine put out the best information for a given keyword based on user intent.  So, when you pick keywords from PASF directly from Google’s search result page records, this points out that your target searcher's query led them to also check out the related terms you are seeing. This states that ranking for related queries is super important for driving traffic to your website through SEO.

Use PASF Keywords for Content Creation

Content creation is one of the best SEO marketing strategies. So, it is crucial for you to never run out of content ideas. Now the question is how PASF can help you to generate excellent ideas. It's simple- search for your topic and go through its PASF keywords. Once you have the list, search for each PASF keyword in a different tab, start analyzing the top-ranking pages, and find unique and the latest content ideas.  One of the key benefits of utilizing PASF keywords for content idea generation is the ability to enhance your website's topical relevance by addressing your niche from various perspectives. By implementing this strategy, you will significantly boost your website's authority within your niche, leading to improved rankings for a wider range of relevant keywords.

Use “People Also Ask For” as FAQs

Do you find it difficult to find the right FAQs that you can include at the end of your content piece? You can use the” People Also Ask” section” to get the most relevant and asked questions for your FAQ section. Did you know? Adding a quick Frequently Asked Questions section to the end of your articles is the best practice for summing up your key points and getting your audience engaged. 

Use PASF to Improve On-Page SEO

Finally, PASF is an excellent method for enhancing your on-page SEO, which is a crucial factor in determining your search rankings. After identifying the relevant PASF keywords for your business, it's important to naturally incorporate them into your headings, meta descriptions, page titles, blog titles, and throughout your blog posts. By integrating these terms into your webpage content, you can help search engines like Google gain a better understanding of your business. As a result, Google will reward you with higher search rankings and increased visibility.

Know the Difference Between “People Also Search For” & “People Also Ask”

People also Search For (PASF)

“People Also Search For" (PASF) is a Google feature displaying related search queries users often explore alongside the original search term. This section helps users refine or expand their search, revealing potential long-tail keywords. PASF typically appears below the search results and provides valuable insights for:
  • - Keyword research
  • - Content optimization
  • - SEO strategy
Example: Search query: "Divorce Lawyers in Toronto" People Also Search For:
  • - Best divorce lawyers in Toronto
  • - Toronto divorce law firms
  • - Divorce Mediation Services Toronto
  • - Toronto family law attorneys
  • - Cheap divorce lawyers in Toronto

People Also Ask (PAA)

"People Also Ask" (PAA) is a Google feature showing frequently asked questions related to the original search query. PAAs provide concise answers, often from reputable sources, and help users quickly find relevant information. This section enhances user experience and informs content creation:
  • - Content optimization
  • - Question-based content
  • - Voice search optimization
Example: Search query: "Divorce Lawyers in Toronto" People Also Ask:
  • - What are the grounds for divorce in Ontario?
  • - How long does a divorce take in Toronto?
  • - How much does a divorce lawyer cost in Toronto?
  • - What is the difference between divorce and separation?
  • - Can I represent myself in a divorce case?

To Sum Up

In conclusion, Google's "People Also Search For" (PASF) feature is a game-changer law firm digital marketing tool for firms seeking to elevate their digital marketing strategy. By leveraging PASF keywords, lawyers can:
  • - Enhance keyword research and SEO marketing strategies
  • - Uncover long-tail keywords and content ideas
  • - Improve on-page SEO and search engine rankings
  • - Create informative FAQs and question-based content
  • - Boost website traffic and authority within their niche
By harnessing the power of Google's "People Also Search For" feature, lawyers can refine their SEO marketing strategies, enhance their online presence, and grow their practice. Keep following LAW DIGITAL SOLUTION for more such digital marketing strategies.