How Does Social Media Contribute to Boosting Demand Generation Efforts for Law Firms?

There is no denying the fact that social media platforms have taken over all the other digital spaces. As of April 2024, there were 5.44 billion internet users worldwide, which amounted to 67.1 percent of the global population. Of this total, 5.07 billion, or 62.6 percent of the world's population, were social media users. As various social media platforms are helping different firms to grow, the question arises- can a social media platform help law firms, the most critical firms, to boost their demand generation? So, the answer to this question is - A BIG YES! Social media is not only for retail brands and influencers- but a game changer for law firms as well. We have answered you ‘does’ now it’s time to help you know ‘how’ - how does social media contribute to increasing demand generation efforts for law firms? But before that let us know why demand generation matters for law firms.

Need of Demand Generation for Law Firms

Do you know what exactly demand generation is? It is the process that involves creating peoples’ interest in a law firm’s services, contributing to the increase in the number of new clients. To be precise, it facilitates the transition from potential clients to converted clients by using strategic marketing initiatives.
Demand generation strategies are therefore crucial for:

• -Shortening the sales cycle by maintaining a consistent flow of interested leads (potential customers)
• -Establishing the law firm as an expert in specific areas
• -Building a strong referral network

What marketing approach should one follow for effective demand generation?

Effective demand generation is all about two main approaches to marketing. These are:

• -Demand creation
• -Demand capture

Demand Creation
Demand creation means engaging with the wider audience with the help of your content and messaging that highlights the common pain points and legal needs. Two main factors that influence the audiences are educational content and branding.

Demand Capture
As the term signifies, demand-capturing is about fetching the attention of leads who are actively seeking legal services. This can be done by demonstrating expertise and offering only actionable next steps.

How is Social Media a Boon For Law Firms?

Social media might have created an image of just being a popular platform for people who love to share their daily activities. But if you want to benefit from this, see it more than just watching your favourite influencers dancing. Make your social media a powerhouse for your legal practice.

Did you know?
According to the ABA’s 2021 Legal Technology Survey Report, 86 percent of law firms are on social media.

But here’s a catch! Only 37% of them have a blog. Isn’t this one of the major reasons that these firms could be losing their potential clients? Of course. Let us break down the perks of law firm marketing through social media.

Spreading Awareness

The most obvious reason to showcase your firm on social media is to do brand awareness. Only then people will know about your firm and approach you, right? Firms with strong social media presence are more likely to be approached by a majority of people. And you can’t deny the fact, nowadays people only consider a particular firm or brand if they are active online. So, the best thing to do is, post about your law firm regularly, keep up with the trends, and engage with your audience.

Increase Engagement With Clients

Everybody talks about engaging with the audience, but there are only a few who will tell you HOW. You can create infographics and add text like. Are you looking for a divorce lawyer? If yes, comment on this post and we’ll get back to you. You will surely see more and more people taking part in the comment section. Another thing you can do is, have an open post-discussion. Take any topic, for example, ‘divorce’, as people to tell their viewpoints on this. This will create a positive impact on your firm and people will consider you thinking that you are actively involved with them online.

Building Trust and Credibility

There is no better way to build trust and credibility in your law firm than doing it through social media. Your firm’s online reviews and testimonials can be the greatest leaders generation asset for you and our firm. Every individual relies on word-of-mouth and social media is the best platform to do that. No matter if it is just a Facebook review, a simple thank you tweet, or a detailed recommendation, each text matters. So, use your online sites wisely and attract those potential clients faster than ever before.

Type of Content that Law Firms Should Start Creating & Sharing

The law firm is critical, agree? There cannot be vague and unauthorized content and posts that these firms can post on social media. To make it easy for you to decide and give you ideas on what you can post, we are here.

Share useful legal advice

You should consider educating your audience through case studies and notable precedents. Also, give tips that could save them from legal headaches down the line, because this is what people want you to share. Everyone likes content that is a new learning for them.

Update your audience with the latest laws and news

You are a legal firm which means you are aware of all the happenings and new rules being framed. So, why not share this knowledge with everyone and educate them about their rights and the new laws that are formed? You can do this by posting a small blog or in the form of a video. This will highlight your expertise and people will porch you no matter what.

Promote a client review online

For your information,  research indicates that 72% of consumers trust a business more after reading positive reviews and testimonials. So, don’t just keep them for our website, take them to your social media platforms. Most of the time people tend to ignore website content, but pay attention to content that is shared on various platforms.

Share your firm’s success stories

What could be better than sharing your firm’s success stories and attracting clients? What do most of the clients look for? Previous work, right? So, just think about how much impact your success story will leave on people out there. However, be wise with the amount of information you share. Ensure the confidentiality of your client and side by side demonstrate your expertise and success.

In a Nutshell

You must now be aware of how important social media for lawyers and law firms. Various platforms like Facebook, Instagram, LinkedIn, etc are an essential part of a law firm’s marketing strategy. It’s where you can build your brand, engage with clients and make your law firm stand out in a crowded legal landscape. So, now you know how social media contributes to boosting demand generation efforts for law firms.

Frequently Asked Questions (FAQs)

What is social media for lawyers?

Among many other platforms, LinkedIn is the most popular social media platform for professional networking. Apart from this, you can even consider Facebook, Instagram, and Twitter.  Talking about Instagram, this one is effective if you wish to showcase our success or educate people through long and short videos. As an experienced lawyer, you should always prefer choosing a platform that goes well with your target audience.

Does social media increase market reach? If yes, then how?

Yes, social media is one of the best platforms to increase market reach. Various social media platforms can be used by law firms to engage clients and potential clients not only by offering services but also by addressing all their queries. Once a law firm starts actively taking an interest in online comments and conversations, it can attract and convert clients. There is no lie in the saying that social media marketing for lawyers strengthens sales.

What type of content resonates best with legal audiences on social media?

As a law firm, you have to be picky and accurate about the things you post on social media. Your audience will love the content and appreciate it if it educates, informs, and engages them. This can include legal tips, insights into recent cases, myth-busting legal misconceptions, and informative infographics. Also, if you wish to humanize your brand more, post behind-the-scenes glimpses, personal stories, shortcomings, and much more. Railways remember the content that resonates most is content that provides value.

How often should our law firm post on social media for optimal results?

It is said that consistency is the key! Ideally, it is best to post three to five per week across different social media platforms. But if you post once a week, and it is of high quality and educates people, then once is enough. The main idea is to give quality over quantity. It’s better to post less frequently with high-quality, engaging content than to bombard your audience with posts that add little value.